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Proponents of keyword density formulas will quickly spout out a percentage: 4%, 6%, 12%. However, I wonder where they get these figures from. If you do a search in Google for any keyphrase (say [cast iron frying pan], for example), you’ll immediately see why keyword density formulas don’t add up. Either version - cast iron or cast-iron - bring the same listings on the search engine results pages (SERPs). Please note: I was looking at the source code for each page so as to include mentions in tags as well as on the page.

Cast Iron Frying Pan
Your results may be different than what I see, as everybody does not view results from the same database. But, when I type in [cast iron frying pan] (no brackets, of course), the first site that comes up is http://whatscookingamerica.net/Information/CastIronPans.htm. Total word count: about 1,611. Keyword density for [cast iron frying pan]: 0%. Keyword density for [cast iron]: 3%. Keyword density for [frying pan]:

Next up, Ask Yahoo: http://ask.yahoo.com/20000419.html. Total word count: about 622. Keyword density for [cast iron frying pan]:

In the #3 position is Amazon.com at http://www.amazon.com/Lodge-Logic-Pre-Seasoned-Cast-Iron-Skillet/dp/B00063RWUM. Total word count: about 2,405. Keyword density for [cast iron frying pan]:

Mexico Cruise Vacation
Here’s another example: [Mexico cruise vacatíon]. At #1 we see Cruise Web, http://www.cruiseweb.com/MEXICO.HTM. Total word count: about 488. Keyword density for [Mexico cruise vacatíon]:

eCruises.com is up next with their page found at http://www.ecruises.com/. Total word count: about 238. Keyword density for [Mexico cruise vacatíon]:

It goes on and on. Yes, you do find some sites that have really high keyword densities, but it is not a given that attaining a certain across-the-board keyword density will guarantee you good success. In fact, from what I’ve seen, keyword density has not been a valid measure of SEO copywriting success in years. I believe it once was, but Google and other engines quickly plugged the loophole.

Does Frequency Not Count At All?
Does that mean that engines don’t give any consideration to how often keyphrases are used within the copy? No. In fact, The Official Google Blog recently did a series entitled Technologies Behind Google Ranking.

In one of the posts, the author states, “The core technology in our ranking system comes from the academic field of Information Retrieval (IR). The IR community has studied search for almost 50 years. It uses statistical signals of word salience, like word frequency, to rank pages.” He continues with, “IR gave us a solid foundation, and we have built a tremendous system on top using links, page structure, and many other such innovations.”

Other Google documents make mention of the need to include key terms in your copy, so it is established that keywords in copy can play an important role. However, I do not see evidence that a standard, across-the-board “keyword density” is at play. Not to mention, forcing phrases into your page text to the point that it sounds utterly stupid makes no sense. It’s not going to help your rankings (except maybe on some sub-engines), and it will almost certainly turn off your site visitors.

So, back to the original question: “How many keyphrases are enough?” That’s a judgment call that comes with experience. Here are a few guidelines - not carved-in-stone rules - but guidelines you can consider. And no, don’t do them all every time.

Keyword Inclusion Guidelines
1) I make an effort to include keyphrase(s) in the headlines and sub-heads if at all possible.

2) Adding keyphrases about once or twice per paragraph is a good goal. I never count words or run keyword density percentages.

3) Focus on writing in natural language. Yes, you want to incorporate keywords, but not to the point that you ruin your copy. It should sound natural.

4) Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor.

5) If it makes sense to do so, I try to include keyphrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If you wouldn’t bold or italicize the words or phrases to emphasize them to your visitors, however, don’t make a special exception for the engines. These are what I call Brownie point tactics. The impact won’t be significant, but every little bit helps.

Bottom line? Don’t sacrifice the quality and conversion power of your copy to chase search engine rabbits. In the end, it won’t be worth it.

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Failing to Procure Reciprocal Links.
I’ve seen so called SEO Guru’s say that reciprocal linking is dead and they will hurt your site. This just isn’t so. The important thing to remember is to make sure the links you trade are from quality sites. It doesn’t matter if they’re PR0, just make sure they’re not from a spam/ adult/ pharmacy/ hate type site. Reciprocal links can be on a resource page if you run a website or a Blogroll for you bloggers. Just remember to trade!
Failing to Acquire Low PR Links.
For some reason, many Webmasters do not want PR0 sites linking to them. This is link building suicide! One day, those PR0 sites could be the next PR5 or better. Frankly, I don’t care who links to my sites. I can’t control it and if they’re passing any amount of authority, and even PR0 sites pass some, I’ll take it. It also looks natural when you have many more low authority sites pointing to your site than all high PR sites.
Failing to Link Out.
Once again, we’re talking about making your site look natural to the Search Engines, especially Google. Authority sites link out to other authority sites. Google expects to see this. I can’t tell you how many times Ive had a site stuck in the SERPS only to get a little boost when I linked to a higher authority site. So link out to authority sites!
Failure to Check Your Reciprocal Link Partners’ Websites.
Once you exchange links with someone, you need to follow up on a routine basis and make sure the link back to your site is still there. Some sites go down, accounts are closed, domains expire and are purchased by someone else, Webmasters change website topics and some Webmasters simply take your link down after you exchange links. I’ve seen people put the “nofollow” attribute on the links after they’ve made a trade. I’ve seen it all happen, that’s why I monitor my link partners and you should also.
Failing to Use Anchor Text in Your Link.
If someone gives you the opportuníty to use Anchor text in the link back to your site, use it! In my opinion, anchor text in a backlink is the second biggest off page ranking factor for SEO. Only the relevancy and authority of the page where the backlink originates is more important in my experience.

Failing to Cover Up Your Paid Link Footprints.
Look, from here to the end of time, people will sell links. And from here to the end of time, Google will be trying to find paid links. And from here to the end of time, you’ll see blogs, websites and blog networks (think Backlink Solutions) get de-indexed for selling links. If you’re going to buy or sell links as part of your link building plan, you’d better be hiding your footprint or Big Daddy G is going to find you one dark, cold and stormy night. There are several ways of hiding your footprint, I covered one way in my link laundering article a few weeks ago.
Failing to Build Links.
I see people on the forums all the time asking how they should go about link building or how to get started link building. Many say they don’t know how and so they don’t even try. People! I hate link building as much as the next person, but it’s not Rocket Science. You may be able to rank high in a low competitive keyword niche with on-page SEO, but for a competitive niche where’s there’s money to be made, you’re going to need some relevant backlinks!
TIP: One of the most effective link building strategies you can perform is to find out who’s linking to your competition and get links from them. You simply go to Google and type in link:yourcompetitorssite.com. You’ll then get a líst of sites that are linking to your competitor’s site. Browse that site to see if there is a place to put a link to your site at. If not, simply Contact the person running the site and ask kindly for a link. Many times they will not respond, but some will. Now, out of those sites, do the same thing. See who’s linking to them and get links from those sites!
This is probably the easiest way to get relevant backlinks but it’s a technique very few Bloggers and Webmasters use! Sure it’s tedious and time consuming, but in the long run, those top rankings will be worth all the time you practiced link building!

Social networking online seems to be exploding: Facebook, LinkedIn, Twitter, Digg, and so on. When I ask how these sites can help my business, the answers can be vague. I am trying to relate it to face-to-face networking, which includes sharing ideas, information, and resources with other businesses. Are these sites useful for those goals? There is only so much time in my day and I need to use it effectively. —B.H., Scarborough, Me.

You are correct that social networking is a rapidly growing, headline-grabbing phenomenon. The question for entrepreneurs is how to tap into this trend as a business opportunity, rather than simply a way to connect—or reconnect—with people, says Peter Delgrosso, strategic vice-president for corporate communications with Web.com (WWWW).

“For the most part, these social networking sites should be viewed as complementary to your online presence. Think of it as a nice-to-have, not a must-have,” he says. “When used properly, it is something that can gain your business some attention. However, you need to realize it shouldn’t be seen as a replacement to your traditional online presence.”

Greg Sterling, of Sterling Market Intelligence, considers social network sites primarily for meeting people, asking for advice or referrals and, carefully, doing online marketing. The uses vary by application or site, he notes: “Sites such as LinkedIn can be helpful in connecting with people you want to meet for one reason or another. Twitter and Facebook can be helpful when you’re trying to notify a group of people about something you want to promote or about a happening of some kind.”

Find Your Networking Niche

Take a few minutes—it doesn’t have to be extensive—to look over the top sites and experiment to see what works for you. Even an hour or two a week can help you figure out which sites you like best and are most effective for your particular business. “The viral nature of social networking is quite extraordinary and something that can garner a lot of attention to your efforts in a hurry,” Delgrosso says.

He thinks the best site for both networking and human resources purposes is LinkedIn. “The site requires some résumé creation, then offers the opportunity to link in to other like-minded professionals. When used selectively, it can be a very powerful tool for identifying new business partners, new employees, or simply building your personal or business presence,” he says.

For gaining exposure to larger audiences, he recommends Facebook: “Consider establishing or joining a network on Facebook based on your business or industry category to tap into people’s affinity for the topic. By doing this, you’ll cut through the clutter and clearly establish your niche, keeping the interaction focused on the specific subject matter.”

Rick Julian, CEO and chief creative officer of Quo Vadis, a startup brand communications agency, says he’s getting a positive return on his investment from using social media sites for the past year. “It puts a human face on your business and allows people to get an impression of what a relationship with you would be like. When all things remain equal, people want to work with people they think they’ll have an interesting relationship with,” Julian says.

His firm is represented on five major social networking sites, including YouTube (GOOG) and his blog, and a couple of smaller ones.

“Geometric Extension” and Search Optimization

It sounds like a full-time job, but Julian points out that you can cut and paste some of your content from site to site. “If I put up a YouTube video to create awareness, I might have some discussion on YouTube with the responders and then also put it on my blog, on my Facebook company page, and promote a link to it on Twitter. Just by generating that single asset, I’ve populated all those networks with content without having to come up with an original piece of content for each of them. There’s a geometric extension of your reach,” he says.

Robert Jenson, CEO of the Las Vegas-based realty firm the Jenson Group, takes a strictly corporate approach to social networking. “Rather than blogging stream-of-consciousness opinions or using the venue as a diary of sorts, I educate visitors on important, universal industry matters. I try my utmost to ensure the content I post is not just applicable and of interest to those in Las Vegas, where I operate, but also to any real estate consumer nationwide,” he says.

He puts bylined articles he’s written on his own blog and on social networking sites and uses them to establish his credibility as a real estate expert. “This serves as a ‘risk reliever’ for both prospective consumers and business affiliates, while also increasing my chances for media coverage by establishing myself as a reliable expert source,” Jenson says.

Last, but definitely not least, is the value of social networking sites to search engine optimization (BusinessWeek, 6/20/08). The more sites that include your name and link back to your Web site or blog, the higher your profile rises in search engines, where more and more of your customers are likely to find you, Jenson says.

Source: BusinessWeek

Conduct an Internet search for Search Engine Optimization (SEO) tips and you’ll quickly find a great many sites that are eager to pass along SEO tips but violate some of the Universal SEO Truths that they endorse. Ironically, these sites rank well for the keyphrase “search engine optimization tips”, but the SEO tips that you seek are:

1. Buried in dense blocks of text which make them difficult to find.

2. Featured on sites so unappealing to the eye that you don’t care whether the content is good or not.

Please bear in mind that achieving success through search engine optimization is highly dependent on a wide range of factors and any ethical Internet marketing consultant will tell you that up front. Some rules will apply to your website and some will not. But even when everything is done correctly, ranking well doesn’t happen overnight as some sites lead you to believe. It takes time but if you’re willing to be patient, search engine optimization will help you and your business achieve its goals.

Additional Search Engine Optimization Tips

1. Know Your Target Audience – Before any code or content is written for the site, think about your target audience and keep them in mind at every stage of site development. Consider age, gender, and especially, think about the things that will make your target audience want to visit your site often.
2. Build a Clean, User-Friendly Site – Web users have very short attention spans and the decision to linger at your site or clíck the Back button is made in a few seconds. Build a site that’s easy on the eyes and structure it so that information can be found quickly and easily. Use bulleted lists, subheads, bold important text but don’t overdo it, and use clean, intuitive page layouts. Avoid building pages with frames, .PDF’s, and Flash. By the time these pages have loaded, your viewer is probably long gone.
3. Well-Written Content – Make sure the content on your site is well-written, gets right to the point, and doesn’t insult the intelligence of your readers with wild claims and hyperbole. Good content encourages readers to explore the other pages of your site and creates high-quality inbound links.
4. Let Keywords and Keyphrases Occur Naturally – Both search engines and readers alike will notice obvious keyword stuffing immediately and your credibility will suffer. Let the words and phrases that you want to optimize occur naturally in the content without overdoing it.

5. Use Short, Relevant URLs – Give your page URLs good file names which include the keywords optimized for that page and definitely avoid query strings. Try to limit page titles to relevant words separated by hyphens. For example, instead of “.com/seo” try “.com/search-engine-optimization-tips” or “.com/seo-tips. ”
6. Good Meta Descriptions – Keep meta descriptions between 200-250 characters and make them relevant to the page and informative. Good meta descriptions raise confidence that the page will contain the information that web users seek therefore making it more selectable.
7. Quality Inbound and Outbound Links – The quality of your inbound and outbound links far outweigh quantity for SEO purposes. Link farming is frowned upon by search engines and readers alike. If someone clicks on an outbound link from your site, make sure that it takes them somewhere interesting and informative or they’re not likely to clíck on another.
8. Limit Keywords and Keyphrases – Feature two or three optimized keywords and phrases on each page and again, make them occur naturally in the content. If you want to rank well for other terms, simply build other pages optimized for those terms.
9. Update the Content Regularly – Add new content to your site on a regular basis. It gives your site visitors something new to read and the search engines will be inclined to index your site more frequently.
10. Avoid Unethical SEO Methods – Link farming, duplicated content, cloaking, spamdexing, and other attempts to fool search engine crawlers will get your site penalized and buried where no one can find it. Search engine algorithms are increasingly sophisticated and Black Hat SEO methods will destroy any possibility for ranking well.
These are just a few search engine optimization tips for you to consider that will help your site rank well and there are many, many more. For a more thorough understanding of how these strategies and others work together to bring positive results, explore the other pages of this site and contact an experienced Internet marketing expert. The guidance and counsel of an ethical search engine marketing consultant is the best SEO tip of all.

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We often deal with clients that are planning to “revamp” their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they’ve hired an experienced “Flash designer” that will be taking their websites to the “next level.” Unfortunately, that “next level” is often the basement - at least in terms of SEO results.

The bottom line here is that a site built entirely in Flash still faces huge obstacles. While there have been recent moves from Google and Yahoo! to try to index the content from combined Flash/SEO sites, those moves have not yet, from my experience, translated into SEO results or success (at least when compared to html sites).

We should make a distinction here between embedded Flash and sites built entirely from Flash.  For example, a site that contains Flash elements but still contains basic html elements will not overly suffer, as the Flash element (usually a movie in a box on the homepage or elsewhere) is externalized. A search engine spider will generally not try to parse through any files that have been externalized in the code - they will only index the code that is readily apparent on the source page.

However, from an SEO results perspective, there are still major issues with sites that are built entirely in Flash, and SEO is normally the first thing that suffers. First of all, the URL generally never changes no matter where people navigate on the site. As any decent SEO practitioner will tell you, every page of your site is a potential entry page for a search engine. With a site built in Flash, SEO suffers even more as you only have one potential entry page, which is the main URL. This cuts off dozens, hundreds, or thousands of potential pages that could otherwise be indexed in Google and Yahoo! (and all other engines). When your only potential entry page in the search engine listings is your home page, it is very difficult to target a wide assortment of keyphrases, potentially eliminating SEO results or rankings.

Source:http://www.itbusinessnet.com/articles/viewarticle.jsp?id=476141